A major area of focus for many companies during 2020 will be sustainability and eco-friendly initiatives. A recent survey by Futerra found that 88% of consumers want to help brands be more environmentally friendly and ethical, and 96% of consumers think their personal actions (including purchasing behavior) can make a real difference in the world.
So the big question is, are you someone from whom customers can feel good about buying? And, how will they know you’re making an effort to protect the environment? The fact that an increasing number of people care about our impact on the world can be great news for your business in 2020. Eco-friendly promotional products are a big reason why.
An eco-friendly promotion is anything that markets your business using products that are made from sustainable materials or encourage eco-friendly behavior. Some examples are reusable bags and reusable water bottles with your company logo. Both of these products promote your brand while encouraging people to cut down on single-use plastic bags and bottles, which can be harmful to the environment.
It’s proven that branded promotional items are an effective way to keep your business top-of-mind with current and potential customers. Eco-friendly options are extra valuable because not only do they promote your brand, they also communicate your values and allow you to enhance your brand image. If you already offer products people want, why not make them irresistible by showing you’re committed to social responsibility?
Ideas for Eco-Friendly Promotional Products
In addition to the reusable bags and bottles already mentioned, here are some popular sustainable promo items to help kickstart your 2020 eco-friendly marketing initiative.
Recycled Cardboard Notebooks – everyone needs a notebook or journal handy for jotting down important ideas and reminders. Hand out branded notebooks made with recycled cardboard and paper and you’ll show customers that you care. A journal with a stylish cork cover is another all-natural option that’s sure to be appreciated.
Reusable Straws – did you know Americans use about 500 million plastic straws every day? Help reduce plastic waste by handing out reusable stainless steel or silicone straws. Your company info can be laser-etched onto each metal straw or imprinted onto silicone, so each and every sip will mean extra brand exposure.
Sustainable Promotion Builds Customer Loyalty
Not only will eco-friendly promotional products help people remember your brand and prove you’re a socially-conscious business, it will also build customer loyalty. According to a Nielson study, 66% of consumers are willing to pay more for products they know are sold by ethical companies. A Motista survey of more than 100,000 people found that customers who have an emotional connection to a brand have a lifetime value 306% higher than average! Taken together, these findings show us the amazing power of customer loyalty and genuine engagement. Try making eco-friendly promotion a part of your 2020 strategy and you may discover a whole new way to build lasting connections with your customers.
By Megan Mack with Branded Republic. To learn more about eco-friendly promotion, contact Branded Republic at firstname.lastname@example.org or browse all the promo products you can buy online. We help businesses reach their full potential through promotional products, printing and marketing.